H-Hour #211 Tara Austin – Psychedelic Evangelist, Behavioural Strategist

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Tara Austin leads hybrid behavioural, brand and data science projects for global and UK clients, focused on consumer and citizen behaviour change.  Tara is also Campaign Director for the PAR campaign for Psilocybin Access Rights:  a volunteer organisation which is calling on the government to reschedule psilocybin (the psychoactive compound in “magic mushrooms”) to make it accessible for medical research. This could lead to the development of new therapies and would bring hope to the suffering of millions of people in the UK with conditions that currently have limited and inadequate treatment options. For more information on the potential benefits of psilocybin please see par.global